top of page
The Argos Focus Group Session
There's a first time for everything, and this was certainly needed.
While working with the developers that built this software, some questions rose amongst the team: should we bring in a focus group of our current users? Would this information help us make more informed future design decisions?
After everyone came to this conclusion, it was my job to email all users that elected to be part of the Product Advisory Council, a selected group of users who volunteered to be test users.
Oh, and did I mention designing the entire workshop?
That's right - from start to finish, I built the workshop, ensuring that the appropriate channels were set up to collect data during the session. And I shamelessly used Orchestrating Experiences as a reference. (You should read it, it's pretty good.)
How It Was Done
First, I emailed all 8 participants surveys to gather initial data. 6 responded.
What I Gathered From This Survey
4 of 6 survey participants used Argos daily, and the other 2 used it weekly. Results related to the Argos Web Viewer, an alternate version of Argos, were slightly different - while half of participants admitted to using it once monthly, the other half stated use of Argos once a week. These usage patterns were revealing something interesting.
My answer to both questions: Yes.
After everyone came to this conclusion, it was my job to email all users that elected to be part of the Product Advisory Council, a selected group of users who volunteered to be test users.
Oh, and did I mention designing the entire workshop?
That's right - from start to finish, I built the workshop, ensuring that the appropriate channels were set up to collect data during the session. And I shamelessly used Orchestrating Experiences as a reference. (You should read it, it's pretty good.)
What I Gathered From This Survey
4 of 6 survey participants used Argos daily, and the other 2 used it weekly. Results related to the Argos Web Viewer, an alternate version of Argos, were slightly different - while half of participants admitted to using it once monthly, the other half stated use of Argos once a week. These usage patterns were revealing something interesting.
EasyRetro was the software of choice for this session. We allowed participants 3 votes for each topic (of 4), then allowed 5 minutes for discussion related to each column.
It's All In The Data
After the 8 participants left their comments on the board, I codified the data into quantitative insights that the development team could later use to make more informed future decisions related to Argos development. My aspiration was to arm them with sufficient knowledge of how the user interacts with our products.
After much data-crunching...
Like what you see?
click here to see more stuff I've done.
You can also contact me if you're hiring.
Translating the Data
Using my newly developed understanding of data science, I quickly translated these comments left on the board into real insights.
The Focus Group Session
I provided a space for open discussion, where users could discuss likes, dislikes, and ideas.
How It Was Done
First, I emailed all 8 participants surveys to gather initial data. 6 responded.
bottom of page