COMPLEX WRESTLING

A small-town gym that had just opened

and was in need of a new brand identity and website redesign.

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Complex Wrestling is a fitness training and wellness center. The company trains boys and girls of all ages for state wrestling championships. I created a new identity for Complex to improve their marketing content.

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Initial Concept Explorations

Each exploration followed a similar theme: a dynamic use of letterforms, symbolic icons, and shape to create a memorable and identifiable brand.

The client, however, did not favor these iterations.

The chosen logo variation.

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Brand Guidelines

As part of my plan to improve the Complex Training Center's professional image, I created brand photography to showcase the services this nonprofit gym has offered to the Carrollton community since its inception in 2013.

Website Designs

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I attempted to reflect the tough, athletic symbolism of the Complex Wrestling brand on the website as well. 

This meant a simple, engaging interface that customers could recognize.

Complex Wrestling also needed banner ads to be displayed on their website. Below are designs proposed for one of their classes.

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Like what you see?

click here to see more stuff I've done.

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