Meraki Clothier is a fashion company started by George Falegan. The slogan, "Where Inspiration Meets Creativity", is its purpose. I was hired to direct a marketing campaign for Meraki Force, a new line of athletic wear.
The CEO and I developed guidelines during the initial meetings related to the design decisions. These were later released in the store.
Promotional Video Direction
We hired a local videographer to shoot the videography, and I was able to do the post-production editing. The videos received 60% more likes than any other post on Meraki Clothier's official Instagram page.
I wrote the soundtracks for both advertisements during the evenings, making sure the tone of the soundtrack matched the message we were conveying to potential customers.
I led the direction for the design of the website, making sure to craft every part of the store to suit the customer experience.