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![](https://static.wixstatic.com/media/1ddb44_09c29c2d6d774208a0b49e0cbc173fc3~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_1920,h_1280,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/1ddb44_09c29c2d6d774208a0b49e0cbc173fc3~mv2_d_5184_3456_s_4_2.jpg)
MERAKI CLOTHIER
A fashion brand whose values include diversity, culture, creativity, and timelessness.
![meraki_clothier_web_300x.png](https://static.wixstatic.com/media/1ddb44_280b97e5750a4f9e984f91ceb2abfc7b~mv2_d_2376_2217_s_2.png/v1/fill/w_396,h_370,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/meraki_clothier_web_300x.png)
Meraki Clothier is a fashion company started by George Falegan. The slogan, "Where Inspiration Meets Creativity", is its purpose. I was hired to direct a marketing campaign for Meraki Force, a new line of athletic wear.
![force_blue_300x.png](https://static.wixstatic.com/media/1ddb44_021f46f199d0406a98bb1d6d8ef8821e~mv2.png/v1/crop/x_6,y_0,w_2086,h_344/fill/w_969,h_160,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/force_blue_300x.png)
Logotype.
Apparel Design
![mockup_image1.jpg](https://static.wixstatic.com/media/1ddb44_66382e7bf1704451928796c1d80ccb64~mv2_d_1440_2160_s_2.jpg/v1/fill/w_276,h_414,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/mockup_image1.jpg)
![mockup_image2.jpg](https://static.wixstatic.com/media/1ddb44_1e6df0d318384492abca67dec0539349~mv2.jpg/v1/fill/w_314,h_420,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/mockup_image2.jpg)
![mockup_image3.jpg](https://static.wixstatic.com/media/1ddb44_b36bec44933c4d6381d2af2e0d3b5695~mv2_d_1440_2034_s_2.jpg/v1/fill/w_297,h_420,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/mockup_image3.jpg)
![purpose_is_power_mockup.png](https://static.wixstatic.com/media/1ddb44_ce31db99423c4effa47acf0c34f90877~mv2_d_1440_2068_s_2.png/v1/fill/w_289,h_415,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/purpose_is_power_mockup.png)
![success_is_earned.png](https://static.wixstatic.com/media/1ddb44_9b4622fd9fda4501b5d73ac6f7da1611~mv2_d_1440_2167_s_2.png/v1/fill/w_275,h_414,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/success_is_earned.png)
![influential_mockup.png](https://static.wixstatic.com/media/1ddb44_fdf49e3ac23c4fa28c390cd5f1c67b26~mv2_d_1920_1440_s_2.png/v1/crop/x_653,y_0,w_1197,h_1440/fill/w_345,h_415,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/influential_mockup.png)
The CEO and I developed guidelines during the initial meetings related to the design decisions. These were later released in the store.
Promotional Video Direction
We hired a local videographer to shoot the videography, and I was able to do the post-production editing. The videos received 60% more likes than any other post on Meraki Clothier's official Instagram page.
Original Soundtrack
I wrote the soundtracks for both advertisements during the evenings, making sure the tone of the soundtrack matched the message we were conveying to potential customers.
Website
I led the direction for the design of the website, making sure to craft every part of the store to suit the customer experience.
![merakisite.png](https://static.wixstatic.com/media/1ddb44_b98c8acdc94e4a81bfba8138341f5d6f~mv2_d_1440_3136_s_2.png/v1/fill/w_600,h_1307,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/merakisite.png)
![meraki_mens_web.png](https://static.wixstatic.com/media/1ddb44_afd46a96ab6542de88fa90e1c3173ff6~mv2_d_2500_1892_s_2.png/v1/fill/w_530,h_401,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/meraki_mens_web.png)
![meraki_womens_web.png](https://static.wixstatic.com/media/1ddb44_8dcb9d4bf01d4c0c98432dbeca7db3c5~mv2_d_2500_1892_s_2.png/v1/fill/w_539,h_408,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/meraki_womens_web.png)
Like what you see?
click here to see more stuff I've done.
You can also contact me if you're hiring.
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