MERAKI CLOTHIER

A fashion brand whose values include diversity, culture, creativity, and timelessness.

meraki_clothier_web_300x.png

Meraki Clothier is a fashion company started by George Falegan. The slogan, "Where Inspiration Meets Creativity", is its purpose. I was hired to direct a marketing campaign for Meraki Force, a new line of athletic wear. 

force_blue_300x.png

Logotype.

Apparel Design

mockup_image1.jpg
mockup_image2.jpg
mockup_image3.jpg
purpose_is_power_mockup.png
success_is_earned.png
influential_mockup.png

The CEO and I developed guidelines during the initial meetings related to the design decisions. These were later released in the store.

Promotional Video Direction

We hired a local videographer to shoot the videography, and I was able to do the post-production editing. The videos received 60% more likes than any other post on Meraki Clothier's official Instagram page.

Original Soundtrack 

I wrote the soundtracks for both advertisements during the evenings, making sure the tone of the soundtrack matched the message we were conveying to potential customers.

Website

I led the direction for the design of the website, making sure to craft every part of the store to suit the customer experience.

merakisite.png
meraki_mens_web.png
meraki_womens_web.png

Like what you see?

click here to see more stuff I've done.

You can also contact me if you're hiring.